The Hacker’s Guide to Hacking Your ESPP

by Andy Kalmon

Nov 22, 2024

Make More Money from your ESPP with Benny’s New Program

Benny 2.0 automatically manages your Employee Stock Purchase Plan (ESPP) to make you more money without disrupting your take-home pay.

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Understanding Your ESPP

Employee Stock Purchase Plans (ESPPs) offer a fantastic opportunity for employees at public companies to participate in their company’s success and earn more from the built in discount. However, the common hurdle often involves the direct impact on your take-home pay when you choose to participate through payroll deductions. But what if there was a way to maximize your participation in ESPPs without tightening your monthly budget? Enter Benny, your ultimate hack for smarter ESPP funding.

The Traditional Path: Straight from Your Paycheck

Traditionally, funding an ESPP involves allocating a portion of your paycheck directly into the plan. This method is straightforward but comes with the obvious downside of reducing your available cash for monthly expenses and savings. For many, especially those dealing with student loans or aiming to enhance their financial flexibility, this isn’t the ideal solution.

The Benny Hack: Use OPM (Other People’s Money)

Benny introduces an opportunity to hack your ESPP and max it out with a unique approach—using a line of credit to fund your ESPP contributions. This method allows you to participate fully in your company’s ESPP without the financial pinch on your paycheck. Here’s how it works:

  1. Take 15 Minutes & Chat with a Benny ESPP Expert: They will make a plan specifically tailored to your ESPP and guide you through funding.

  2. Maximize Your ESPP Contribution: Use the line of credit to contribute the maximum allowable amount to your ESPP.

  3. Repay with ESPP Gains: When your ESPP shares are purchased, you can sell them (if you choose) to pay off your line of credit (only sacrificing a fraction of your gains) and pocket the remaining profit.

Why Choose Benny?

  • Automated Management: Benny doesn’t just find you the best funding for your ESPP; it also actively manages the process for you – from helping you enroll to share sale assistance, ensuring you get the maximum possible benefit.

  • Increased Earnings Without Sacrifice: Employees using Benny have unlocked on average more than $3K/year in extra earnings through smarter ESPP participation.

  • Invest More in Your Future: Didn’t think you’d have the cash to invest in other things? The extra earnings can go towards your IRA, building emergency savings, or even paying off debts faster.

Empowering New and Seasoned Employees Alike

Whether you’re a newcomer to tech or a seasoned professional, Benny allows you to take full advantage of your ESPP from day one. By leveraging our platform, you:

  • Make more money from your ESPP without affecting your daily finances.

  • Gain deeper insights into the nuances of ESPPs, helping you make informed decisions.

  • Stay updated on news and market developments that could affect your stock purchase plan.

Stay Ahead with Benny

By choosing Benny to manage and fund your ESPP, you’re not just participating in an employee benefit—you’re maximizing it without impacting that take-home pay. A win-win! Join the hundreds of employees who are already enjoying the smarter way to grow their investments and secure their financial future.

Make More Money from your ESPP with Benny

Benny 2.0 automatically manages your Employee Stock Purchase Plan (ESPP) to make you more money without disrupting your take-home pay.

Learn More


© Rooted Lending Inc. dba Benny
The information provided on this website is intended for informational purposes only and does not represent an offer or solicitation to buy or sell any security. Further, the illustrative examples provided herein are not intended to guarantee future performance of any specific investment. Rooted Lending, Inc. does not provide financial advisory services and all prospective clients are encouraged to consult with their independent financial adviser before deciding whether ESPP participation is right for them.

All product and company names are trademarks ™ or registered ® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

© Rooted Lending Inc. dba Benny
The information provided on this website is intended for informational purposes only and does not represent an offer or solicitation to buy or sell any security. Further, the illustrative examples provided herein are not intended to guarantee future performance of any specific investment. Rooted Lending, Inc. does not provide financial advisory services and all prospective clients are encouraged to consult with their independent financial adviser before deciding whether ESPP participation is right for them.

All product and company names are trademarks ™ or registered ® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.

© Rooted Lending Inc. dba Benny
The information provided on this website is intended for informational purposes only and does not represent an offer or solicitation to buy or sell any security. Further, the illustrative examples provided herein are not intended to guarantee future performance of any specific investment. Rooted Lending, Inc. does not provide financial advisory services and all prospective clients are encouraged to consult with their independent financial adviser before deciding whether ESPP participation is right for them.

All product and company names are trademarks ™ or registered ® trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.