Found Money for Members.
New Revenue for You.

Found Money for Members.
New Revenue for You.

See How Much Money You Can Find For Your Members in 1 minute.

See How Much Money You Can Find For Your Members in 1 minute.

Calculate Now

Select your CU and we’ll calculate the impact using real employee data from your select employer groups (SEGs).

1. Select Your Financial Institution

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Assumptions are based on estimated employees within known SEGs. A broader field of membership creates additional opportunities beyond these figures. Don't see your credit union listed? Request a custom report here!

Don't see your credit union listed? Request a custom report here!

Benefit-Backed Lending
vs. Auto Lending

Benefit-Backed Lending
vs. Auto Lending

Credit unions know auto loans, but how does that compare to helping employees afford their benefits through Benefit-Backed Lending? See how they stack up.

Credit unions know auto loans, but how does that compare to helping employees afford their benefits through Benefit-Backed Lending? See how they stack up.

Explore how Benny and your Credit Union empower members to maximize their money-making benefits at work through their Employee Stock Purchase Plan funding. Follow an interactive journey that shows the real impact of ESPP lending and wealth-building, step by step:

Explore how Benny and your Credit Union empower members to maximize their money-making benefits at work through their Employee Stock Purchase Plan funding. Follow an interactive journey that shows the real impact of ESPP lending and wealth-building, step by step:

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Smart Employee Engagement

Smart Employee Engagement

It all starts with awareness. Employees engage with the Benny platform and our friendly BennyBot, which provides personalized insights about their benefits in a simple, conversational way.


No jargon, no judgment—just clear guidance that helps them see the true value of their benefits.




Seamless Enrollment with Your Credit Union

Seamless Enrollment with Your Credit Union

Once employees see their potential earnings, they’re invited to sign up for the BennyLine, powered by your credit union.


With just a few clicks, they can explore how much they can earn and, if they’re ready, apply for financing.

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Effortless Benefit Participation

With a BennyLine in place, members can sit back and relax while Benny does the heavy lifting. Your credit union provides the funds, and we manage the day-to-day operations of funding their Employee Stock Purchase Plan (ESPP), including transferring funds between the BennyLine and their bank accounts.


The result? Together, we help them take full advantage of their money-making benefits WITHOUT impacting their take-home pay.


Effortless Benefit Participation

With a BennyLine in place, members can sit back and relax while Benny does the heavy lifting. Your credit union provides the funds, and we manage the day-to-day operations of funding their Employee Stock Purchase Plan (ESPP), including transferring funds between the BennyLine and their bank accounts.


The result? Together, we help them take full advantage of their money-making benefits WITHOUT impacting their take-home pay.


Effortless Benefit Participation

With a BennyLine in place, members can sit back and relax while Benny does the heavy lifting. Your credit union provides the funds, and we manage the day-to-day operations of funding their Employee Stock Purchase Plan (ESPP), including transferring funds between the BennyLine and their bank accounts.


The result? Together, we help them take full advantage of their money-making benefits WITHOUT impacting their take-home pay.




Turning Gains into Growth

Turning Gains into Growth

With every paycheck, employees unlock potential gains, which are realized every six months.

When it's time, Benny helps them use their ESPP earnings to pay off their BennyLine. It’s a cycle of financial empowerment—unlocking new opportunities with each benefit period.

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Continuous Winning

Continuous Winning

This isn't a one-time win—it’s an ongoing journey. Employees can continue the cycle, building wealth with each ESPP period, all while maintaining financial stability.




Helping Members Save and Grow

Helping Members Save and Grow

Once employees start seeing the gains add up, they’re presented with opportunities to reinvest or save through your credit union’s financial products.

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Learn More - Chat with the Benny Team

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Credit unions have long relied on auto loans as a cornerstone of their lending portfolios. However, new opportunities in benefit-backed lending, like Employee Stock Purchase Plan (ESPP) loans, are proving to be a more attractive alternative.